Changing the global fashion industry

A new interactive fashion museum is opening in Amsterdam. The ‘Fashion for Good Experience’ will focus on circular and sustainable design, exploring the stories behind how clothes are made and promoting ethics and sustainability. The new attraction was designed by New York’s experience design studio Local Projects, known for its creative use of technology to create immersive spaces. It will open on Friday, 5 October on the Rokin in Amsterdam city centre.

Next-generation innovators and interactive exhibitions

Each visitor to the museum will pass through a series of interactive exhibits and installations where they can learn more about taking action and helping to support sustainability in fashion. One of the highlights will be the Good Fashion Journey, in which visitors will discover individual ways to help, and then get to take home a personalised action plan brimming with inspiring tips on making a difference. Other attractions include the Design Studio, where visitors can design and print their own ethically-made t-shirt, and the Innovation Lounge, which will showcase more than 50 designers and creatives who are predicted to disrupt the fashion industry.

More about Amsterdam's Fashion for Good

Founded by retailer C&A’s C&A Foundation, Amsterdam’s Fashion for Good is a global initiative that aims to promote sustainability and ethics in fashion. It convenes brands, producers, retailers, suppliers and non-profits to collaborate and fuel innovation. Through its Fashion for Good Plug and Play Accelerator it gives start-ups access to the expertise and funding they need to grow, and its Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team offering bespoke support and access to customers and capital.

Discover more about circular fashion in Amsterdam, or read the latest business news.