Ideal location to serve global clients

Manchester-based marketing agency IPOS has opened a new studio in Amsterdam, as part of the agency’s expansion from the UK into mainland Europe. Established in 2005, IPOS specialises in point-of-sale marketing and brand communications for both online and offline retail channels.

“We’ve always had plans for European expansion, and with several of our long-standing clients working from head offices in Amsterdam, the city seemed like a natural next step in our growth," said Managing Director Samm Lloyd. “We’ve produced work in the UK for European stores for years and, with encouragement from our brands, see a great opportunity to support further investment in the high street across Europe,” Lloyd said.

Their new studio is in the heart of Amsterdam’s retail district, placing IPOS in the perfect location to serve its clients such as Dr Martens, Asics, VansUnder Armour and JD Sports.

Amsterdam as a marketing and branding hub

The Amsterdam Metropolitan Area is home to 130 non-Dutch advertising businesses, which together employ 5,810 people; 25 of these businesses have their headquarters in the Amsterdam and the surrounding region. The city is also home to some of the biggest brands in the world, including KLM, Philips and Heineken. This helps explain why Amsterdam has such a thriving advertising and branding industry, featuring top agencies such as Wieden + Kennedy, 180, DDB, Tribal Worldwide, JWT Amsterdam, TBWA, and Ogilvy Amsterdam.

The city’s rich history and culture make it an international hotspot not only for advertising, but also for other creative fields such as fashion, design, TV, music, app development, gaming and more, all fuelled by the city's bustling startup scene. This breadth attracts the best international talent, who find it easy to meet open-minded partners and cooperate across disciplines and Amsterdam’s high quality of life and laid-back atmosphere also drive that creativity.

The city also plays an active role in helping new companies get started here, through channels such as the Chamber of Commerce, amsterdam inbusiness, the Amsterdam Economic Board (Dutch link) and other business networks.