Amsterdam draws creatives from all disciplines

“We’re thrilled to finally announce our Amsterdam launch,” said Sascha Darroch-Davies, the joint managing director of Adelphoi Music. “It’s been a long time coming, and we look forward to expanding our reach in what we at Adelphoi view as Europe’s most creative city.”

Adelphoi specialises in sonic identities for brands, original composition and sound design for television, commercials, online content, events and more. They also offer audio services such as song search, licensing and mixing of digital content. Their new office will initially be based on the Keizersgracht in central Amsterdam.

From its London base, Adelphoi already works with advertising agencies such as JWT, TBWA, 72 & Sunny, Iris, 180 Amsterdam, DDB, Leo Burnett, McCann Erickson, and Wieden+Kennedy, for clients including Nike, Tommy Hilfiger, PlayStation, Adidas, Smirnoff, Asics and Booking.com.

Amsterdam’s wide-ranging music industry

Adelphoi will be joining a rich pool of music-related companies based here, such as the music agencies Big Syc and Massive Music, dance-music giant ID&T and – of course – the Amsterdam Dance Event, which has grown into one of the most important dance conferences worldwide, attracting about 2,200 artists and 365,000 visitors every year. Other music companies to have recently set up shop here include the celebrated instrument maker Gibson and the Abbey Road Institute music-production school.

Amsterdam also enjoys thriving creative scenes in the fields of advertising, gaming, app development, fashion and TV production, complemented by the city's flourishing startup scene. The city is also home to some of the biggest brands in the world, including KLM, Philips and Heineken. All of these factors attract the best international talent, who are drawn to Amsterdam’s high quality of life and laid-back atmosphere.

The city itself also plays an active role in helping new companies get started here, through channels such as the Chamber of Commerce, amsterdam inbusiness, and the Amsterdam Economic Board.