3D scanning meets eyewear in Amsterdam

We’ve all been there: you’ve found the perfect pair of specs or sunglasses, but they just don’t fit. Enter Amsterdam startup Roger Bacon Eyewear, the only eyewear brand that offers perfectly fitted glasses powered by the latest 3D-scanning technology. The company wants to see an end to the one-size-fits-all approach of traditional eyewear brands, bridging the gap between fashion and comfort in the process.

The company felt the eyewear industry needed to change; after all, glasses are typically available in standardised sizes, but every person’s face is unique. So the clever creatives over at Roger Bacon put their heads together to come up with an innovative solution: the 3D scan technique. The scan measures a person’s face with to-the-millimetre accuracy, meaning all of the startup's frames can fit anyone perfectly.  The company’s selection of frames – contemporary and classic alike – was designed in Amsterdam and crafted by hand.

Innovative product, innovative name, innovative office

The startup is consciously aware of how innovative they are. Heck, it’s even named after legendary English 13th-century scholar Roger Bacon, whose pioneering work on optics gave way to the invention of glasses.

Amsterdam has been a melting pot of design, fashion and technology for centuries – a creative city with an entrepreneurial mindset, which is something our brand connects strongly to,” said Roger Bacon’s co-founder, Pieter Jonckheer. “This progressive thinking makes Amsterdam the perfect location to open a pop-up store.”

And the company is already reaping the benefits of Amsterdam’s awesome startup scene. For example, it operates from one of the city’s key co-working spaces, Makerversity, where it takes cues from the office’s other designers and tech heads.

“Working in an environment like Makerversity keeps us sharp and on top of the latest trends regarding technology and design,” said the company in a recent blogpost.  “Being surrounded by all these people with a variety of professional expertise and different perspectives is the best inspiration we can get. It gives us the opportunity to look for solutions outside of our industry.”

The pop-up store

From this Friday until the end of January 2018, you can visit the pop-up store at Nieuwezijds Voorburgwal 131 (less than five minutes from Dam Square). You can have a 3D scan of your face made, then try on the frames that suit you best (once the ‘virtual you’ is up and running!)

Opening hours:

  • Wed: 10:00-18:00
  • Thu:  10:00-21:00
  • Fri:    10:00-18:00
  • Sat:   10:00-18:00
  • Sun:  12:00-17:00

Find out more on the Roger Bacon website.