What makes you click?

The Amsterdam startup and tech community is invited for a one-of-a-kind event filled with inspiration, interaction and networking around the ‘Hooked’ model, with a keynote and Q&A from its creator, behaviour-design expert Nir Eyal. The event will also feature the brightest minds in consumer psychology and behavioural design, who will share expertise from practical experience and academic research in an expert panel moderated by Giulia Calabretta (Strategic Design TU Delft). The participants will be able to apply what they've learned directly and get a peer review on the ‘Hooked model’ for their own projects. This event was initiated by Live on Demand and is supported by StartupAmsterdam, DDA, WeWork, Ladies That UX, B.Amsterdam, StartupDelta and other parties.

‘What makes you click?’ is highly recommended for UXers, creative strategists, art directors, designers, app developers and growth hackers. Teams from Booking.com, ING, Travelbird and Rockstart will also take part.

No person from the tech scene should miss this event. Get your ticket.

About Nir Eyal

Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. He is the author of the bestselling book ‘Hooked: How to Build Habit-Forming Products’. ‘Hooked’ is an excellent look into the mind of the user. The author of ‘The Lean Startup’, Eric Ries calls ‘Hooked’ “A must-read for everyone who cares about driving customer engagement.”

Nir has founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He blogs at NirAndFar.com and is a contributing writer for ‘Forbes’ and ‘Psychology Today’.

About Live on Demand

Live on Demand creates great events and builds inspiring communities. All the events are initiated by passionate fans and grow thanks to the power of the crowd. They believe in connecting people online and offline through their shared love for inspiration and live events. Live on Demand events consistently get high ratings in customer satisfaction and NPS.

The campaign for Nir Eyal was started by Tess Lucassen and Margo van der Laan, Growth Tribe Academy alumni, and has the warm support of various partners and fans.

For special perks for teams and companies, contact Thijs Sprangers ([email protected] or +31 6246 88439).