Artificial intelligence: crucial to current and future business

Since the company first started in 2015, Amsterdam-based Growth Tribe have been thriving with their awesome range of digital-skills courses, having trained more than 2,000 students already. And their new two-day AI for Marketing and Growth course – the first of its kind in Europe – looks to further strengthen their position as the continent’s top growth hacking academy.

AI (artificial intelligence) is taking the business world by storm. Many experts, including those at the coveted Harvard Business Review, are coining AI and machine learning (ML) as one of the key technologies of the 21st century. And for good reason: the tech is now an integral part of everyday business, and its algorithms are constantly streamlining processes across a range of sectors – including marketing.

“AI is becoming necessary for individuals and companies to better predict online growth,” says Peter van Sabben, co-founder of Growth Tribe. “Companies such as Amazon and Netflix already do this, but there is still a lot of jargon around AI, and many people don’t know how they can apply it to their company or product.”

Teaching AI and machine learning to the marketing masses

Luckily, Growth Tribe’s new course stresses that AI isn’t just for data scientists and techies; most people can get to grips with the technology quite easily – with the right teacher, of course. The course – designed for people with no previous skills in AI and ML – teaches students all the main concepts, helping them select and execute the right algorithms for prediction, segmentation and NLP (natural language processing). Naturally, students who complete the course will fully understand when and where to apply AI and ML to their everyday working roles.

In July, Growth Tribe piloted the course with Ronald Voorn, the former global CMO of Heineken. “A couple of days after the course, there’s only one way to describe my experience: WOW,” said Voorn.  “I’ve never attended such an interesting course in my life!” Needless to say, he’s one happy customer.

The course is great for startup founders, marketers, CEOs, VPs and anyone who’s interested in getting to grips with one of this generation’s most important technologies. You can sign up for the course on the Growth Tribe website, but be quick, as spots are filling up fast!