A winning product from an innovative tech startup

If there’s one word on the entire business community’s lips these days, it’s blockchain. And Dutch startup Storro’s cyber-security application won over the judges with their clever use of the disruptive tech (every Storro project has its own blockchain and crypto chain.) The Amsterdam-based startup’s cutting-edge app lets users create spaces to collaborate with colleagues and clients via the cloud – all through a few simple mouse clicks.

The Equinix Shark Tank, which took place at the Startup Village in Amsterdam Science Park, was organised by a range of key players in the startup ecosystem of Amsterdam (and Europe as a whole): StartupDelta, DutchBasecamp, us at StartupAmsterdam and – of course – Equinix themselves.

Needless to say, Storro’s win is set to help them break into the worldwide market. Not only will they get full access to Equinix’s data centres for a whole year, but they’ll also get support from an Equinix Solution Architect, a productive trip to Silicon Valley and introductions to key investors from the area.

Connecting corporates with Dutch startups and scale-ups

The competition coincided with the grand opening of Equinix’s world-leading new data centre, AM4 – now the biggest data centre in Amsterdam Science Park.

Each competing startup had seven minutes to win over the jury, which was made up of Peter van Camp (executive chairman of Equinix), Michiel Eielts (managing director of Equinix Benelux) and Gary Hromadko (venture capital and private equity professional at Crosslink). Also present was StartupDelta special envoy Prince Constantijn van Oranje, who joined the jury to announce Storro as the winner.

“As an organisation where interconnection is central, we find it important to be the linking party between organisations that can help each other to fulfil their international ambitions,” says Michiel Eielts, Equinix Benelux’s managing director. “With this Equinix shark tank, we've brought big corporates into contact with startups and scale-ups, creating the foundation for successful future collaboration.”

Some fierce competition

Storro may have taken home the prize, but they definitely had their work cut out for them. Other finalists included Autheos, Incision Care and inBeacon – each one pushing innovation forward in their own unique way.

Autheos helps retailers and bands harness the power of product videos to optimise e-commerce conversions. Amsterdam-based Incision Care develops a worldwide database for surgical knowledge, helping surgeons master their craft by means of augmented and virtual reality. InBeacon, which is headquartered in Utrecht, develops a platform that connects digital customer experiences to physical location visits, shining light on customer behaviour and providing customers with timely information.

In the end, though, Storro’s secure data-sharing tool was simply too good for the jury to pass on.