Amsterdam home to global talent
On 1 December, it was announced at the 2017 edition of the Eurobest advertising festival in London that agencies from the Netherlands had won 24 awards. These included nine gold awards and four Grand Prix. Amsterdam's Wieden+Kennedy won a Grand Prix for Nike, N=5 won several awards for KPN, and DDB & Tribal Amsterdam won for Vodafone.
Likewise, the Amsterdam-based agency N=5 won the new award for best agency of an individual country, and also took third place in the "Independent Agency of the Year" category. Amsterdam's First Day of Spring also won a silver award for their work for Absolut.
Amsterdam and the Netherlands did considerably better than they did in 2016, when Dutch agencies won only 21 awards. This growth is a reflection of Amsterdam's increasing prominence in the international advertising world.
Eurobest's "European Festival of Creativity" is an annual event that celebrates creative excellence in communications, advertising, and related fields in Europe, with prizes in categories such as PR, print, outdoor, interactive, mobile, and radio. Since the first Eurobest trophy was awarded in 1988, the festival has expanded to become an annual three-day festival and networking opportunity for Europe's creative community. The success of Amsterdam-based agencies at Eurobest comes hot on the heels of the recent Epica Awards, held on November 16 in Berlin, in which Amsterdam's top agencies again took home many top prizes.
Creative ecosystem in Amsterdam
Amsterdam's advertising agencies form a key part of the city's creative ecosystem, alongside gaming, apps, broadcasting, fashion, and design. The city is home to hundreds of advertising agencies, and many global brands such as Coca-Cola, Adidas, and Heineken rely on campaigns that were created in the region. About 200,000 people work in the creative and cultural industries in Amsterdam, making it the fourth-largest creative employer in Europe. With an annual net worth of $12.8 billion, the creative sector of the Netherlands is one of the new global hotspots for the advertising industry. With the goal of becoming Europe’s most creative economy by 2020, the Netherlands’ continues to attract top global talent, and employment in Amsterdam’s creative sector has grown by 25% since 2011.