Building on Amsterdam’s rich musical historyOn 17 June, the celebrated maker of musical instruments, Gibson, will open a brand-new office on the tenth floor of the multifunctional A’DAM Toren complex.
The new office will be the Dutch home of Gibson Innovations, which has a portfolio of brands including Philips, GoGear, Onkyo, and, of course, Gibson itself. In addition to its legendary guitars, the company also sells headphones, speakers, DVD players and home-cinema sets. Their space in the A’DAM Toren will house a so-called Gibson Room, an exclusive space where musicians can try out special new guitars and equipment. The space will also be used for small-scale concerts, sessions and album presentations, featuring local and international artists. Gibson Europe will retain its distribution centre in Vianen, a suburb of Utrecht.
A’DAM Toren a music and creative hubGibson will have many creative neighbours in the A’DAM tower, such as the music agency Massive Music and the dance behemoth ID&T, as well as a wide range of newer music-industry startups.
A’DAM Toren is a newly-opened, 22-floor tower that houses a range of offices, bars and nightclubs as well as a hotel, a revolving restaurant and a rooftop observation deck that offers stunning views of Amsterdam.
When the original building opened in 1971, it was the home base of oil company Royal Dutch Shell, which stayed there until 2009. The space re-opened in May of 2016 as one of Amsterdam’s most exciting nightlife and creative hubs. The newly redesigned building will help to further regenerate the Overhoeks neighbourhood and will be another big boost for Amsterdam Noord, which the New York Times has dubbed a “red-hot art neighbourhood”. Construction is still ongoing, and the A’DAM complex is due for completion by September of 2016.