Amsterdam a city rich in eventsThe San Francisco-based technology company Eventbrite, which helps organisers to create, promote, and sell tickets for their events, has opened an office in Amsterdam. After Ireland, Germany and England, the Netherlands is the fourth European country where Eventbrite will have a local office. The company will initially employ a small team of three people in Amsterdam.
Eventbrite’s platform lets organisers manage their events, from online registration to ticket distribution and payment processing. They also have an app that lets users discover events nearby: in Amsterdam, there are currently about 1,200 live events scheduled.
Established in 2006, Eventbrite now employs about 500 people worldwide. They have sold about 200 million tickets so far, about half of those in 2015, and currently process about 2 million tickets per week.
Amsterdam’s music industries a main drawEventbrite already has a localised website for the Dutch market, which has so far mainly been used for technology-related events. About 3,000 live events have been organised to date.
But the Netherlands’ large festival and music industries are what convinced Eventbrite to set up shop in Amsterdam. According to Elsita Meyer-Brandt, Eventbrite’s director of global expansion, some markets require more personal and local contact. “We have learned from other markets that is important to offer local support,” she told the Dutch tech site Emerce. “For organisers such as music concerts, this is especially important."