Connecting startups and corporates in Amsterdam
For the third edition of the Launchpad Meetups, which took place from 23 to 25 May 2016, StartupAmsterdam collaborated once more with The Next Web and EY, increasing the reach in both the startup and corporate world. In just three days, 39 participating corporates were connected to some 150 startups.
A major strength of Launchpad Meetups is that meaningful connections between corporates and startups are made regarding real-world innovation needs. The format is different from a usual pitch competition in several ways:
- At a Launchpad Meetup, the startups pitch in relation to a current innovation challenge set by the corporate. They can instantly add value to the corporate if their solution fits the challenge. In most cases, resources have already been assigned by the corporate to conquer the particular challenge, making collaboration after a Launchpad Meetup a likely option.
- Startups get the opportunity to tailor their pitch to the corporate and its challenge rather than pitching on a general theme. Application and selection of startups is based on this defined challenge. By doing research into the particular corporate processes and structures, the cause of the challenge and the innovation goals, the entrepreneur can deliver a spot-on pitch at the Launchpad Meetup, presenting potential next steps for collaboration.
- For corporates, Launchpad Meetups are a unique opportunity to scout potential collaboration with startups. Organising a Launchpad Meetup at the office makes it easy to engage colleagues, inspire them on innovation and a more lean way of working. It is a low-threshold method to take first steps towards collaboration with startups.
A glimpse of this edition’s participants
There was great diversity in both corporate and startup participants during the third edition of the Launchpad Meetups. On the corporate side various challenges were set, from measuring food intake per individual at Ahold through Dell looking for a standardisation of the Internet of Things to Vopak wanting to replace an operator on the dock. On the more creative side of corporates were first-timer Paradiso, one of Amsterdam’s foremorst gig and culture venues, and Disney, wanting better to structure their creative assets. Be it big data, IoT, e-commerce, fintech, mediatech, wellbeing, transport or logistics, the Launchpad Meetups covered all these topics and more.
The startup side was just as varied, ranging from startups founded only last year, such as Tic Tag (a new interface technology connecting offline smartphones to online services) or Elymentz (an app that executes conference calls and translates messages in real time) to well-established million-dollar scale-ups such as big data specialist Elastic. The Launchpad Meetups are also becoming increasingly popular with international startups. Transavia’s Meetup, for example, featured participants from four different countries: TheMotion (Spain), MyLike (Germany), Xpenditure (Belgium) and our very own 3Dabout.me (Amsterdam).
We thank you all
StartupAmsterdam would like to thank all participating corporates and startups and is looking forward to sharing the success stories of this edition, as well as following the established collaborations from earlier Launchpad Meetups, such as EY and Declaree, Oracle and 904 Labs and Arcadis and Linked Locked.
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