Using social media to drive business innovation

During the Working Social Tour, experts in the field discuss how businesses can transform their organisations with the use of social media tools like Yammer. The tour is co-hosted by Office 365, Microsoft SharePoint and Dynamics, and following stops around the United States, the company has selected the most attractive trendsetting cities for its international legs. Alongside Amsterdam, these include Tokyo and São Paulo.

The Dutch are frontrunners in social media

According to figures published by Statistics Netherlands (CBS), 7 out of 10 Dutch citizens (aged 12 years and older) use social media. The Netherlands also has an exceptionally high representation among the social networking sites Twitter and LinkedIn, ranking first in terms of internet penetration for these sites. Among young people in the Netherlands, the use of social media is even higher: 93% of 12 to 18-year-olds and 98% of 18 to 25-year-olds.

The experts at Yammer believe that companies can greatly benefit from the use of social media within organisations, as well as for external communication. Many Dutch companies already have an understanding of this, which is reflected in the high use of social media in the corporate sector as well.

Take part in Amsterdam

Interested in meeting Yammer’s experts during the Working Social Tour? More information about the event at Westergasfabriek and registration can be found here.