The Change Readiness Index ranks 127 countries worldwide on their capacity to prepare for and respond to accelerating change brought about by everything from natural disasters and economic and political shocks, to long-term trends such as demographics, and new technologies. A high ranking on the index reflects strong change management capabilities. As today’s corporate environment is constantly changing, change management can be an important factor for businesses.


Positive business environment

In a release announcing the results Timothy Stiles, Global Chair of International Development Assistance Services (IDAS) at KPMG, comments, “A country’s wealth is certainly a contributing factor, but many countries compensate for lesser wealth with robust governance, a strong social foundation, and a positive business environment. A revealing trend from this year’s CRI is that countries with higher scores for more inclusive economies tend to perform better in the Index, while conversely, income inequality tends to be associated with low change readiness.”  


Economic openness and excellent infrastructure

The Netherlands scores particularly well on infrastructure and economic openness, reflecting the nation’s position as the gateway to Europe. The Amsterdam Metropolitan Area in particular has a long and illustrious heritage as an epicentre of international trade. After all, the Dutch sailed the world from here and brought new ideas and products back with them, turning Amsterdam into the open and tolerant melting-pot for innovative ideas that it still is today. 

Talented workforce

Perhaps the Amsterdam Area’s greatest asset is its people. The region boasts a talented pool of highly motivated, well-educated, multilingual out-of-the-box thinkers. Excellent employees ensure that business are (and remain) operationally excellent and strategically distinct from their competitors. The Amsterdam Metropolitan Area is a magnet for talent from many cultures and nationalities; people of over 178 different nationalities call this city home.

 Strategic location

The Netherlands is one of the top five countries with the best infrastructure, which is no surprise given its strategic geographical location. From the Amsterdam area, excellent trade routes give full access to a European common market of some 500 million potential customers. The award-winning Amsterdam Airport Schiphol is close by and offers a mere two hours’ flying time to all crucial business destinations within Europe. High-speed rail services connect the Amsterdam city centre to Paris and Brussels within hours. The Port of Amsterdam ranks fourth in Europe, with easy, direct connections by rail, road and water. According to independent rankings by the European Commission and the World Bank, the Netherlands outperforms all EU countries in the quality of its port and air transport infrastructure, reaffirming its reputation as a gateway to Europe for non-European countries.