Increase in demand

After the establishment of SoftLayer’s first data centre in Amsterdam, the new data centre is the company’s second. The addition doubles SoftLayer’s capacity in the Netherlands – a step that is necessary, given the tremendous growth in demand for cloud services. In a press release, James Comfort, IBM General Manager of Cloud Services, comments: “This new facility demonstrates the demand and success IBM Cloud is having at delivering high-value services right to the doorstep of our clients,” illustrating the fact that the Amsterdam Metropolitan Area is home to a large pool of  rapidly growing companies, driving demand for SoftLayer’s services. 

Digital Capital

The Amsterdam Area provides a perfect base for companies in the ICT sector. Due to its outstanding digital connections, Amsterdam is rapidly becoming the software and ICT capital of Europe, being home to the largest data transport hub in the world (AMS-IX), where fibre optics transport data in real time to an increasing number of large and small networks, portals and web farms. The Netherlands is the second most densely cabled country in the world; 33 per cent of European data centres are located in the Amsterdam Area. Many international companies already profit from the excellent digital infrastructure, including Google, Facebook, Trion Worlds, Netflix, Akamai, Jive Software, Microsoft, Oracle, SAP, Cisco, Blackboard, Criteo and AppNexus. IBM also has plans for the region, hoping to grow rapidly in the Amsterdam Area in the near future. According to the statement, IBM Cloud aims to triple SoftLayer technical and commercial staff in the Amsterdam Area by the end of 2015.