Amsterdam to be Assocham’s base in Europe

On 2 December, the Associated Chambers of Commerce and Industry of India (known as Assocham India) will officially open its first Dutch branch, namely in Amsterdam.

In attendance will be the Indian Ambassador to the Netherlands J.S. Mukul, the Mayor of Amsterdam Eberhard van der Laan, and the Mayor of Amstelveen Mirjam van 't Veld. The event will take place at Amstelveen’s Cobra Museum. The opening event will be followed by a symposium organized together with the Europe India Chamber of Commerce and amsterdam inbusiness, which expects to welcome more than 150 Dutch and Indian CEOs at the event.Assocham India represents the interests of trade and commerce in India, and acts as an interface between industry, government, and other relevant stakeholders on policy issues and initiatives.

Assocham India assists its Indian members that want to expand abroad, and also helps foreign companies that want to do business in India. Established in 1920, Assocham India now counts more than 450,000 members.

Major boost for Indian business in Amsterdam

According to Dr. Vikas Chaturvedi, the founder of Assocham Netherlands, the launch of Assocham’s European base in Amsterdam “will give a substantial boost in business between India and Europe. This will further enhance the role of the Netherlands as the gateway for Indian companies in Europe.” He added that “Assocham's presence in Europe can act as a platform for European companies to enter into the Indian market very smoothly”.

In fact, more and more Indian companies are setting up shop in the Amsterdam Metropolitan Area, due to the region’s affordability, high levels of connectedness, high quality of life, and unique business ecosystem. Expats from India are the fastest-growing group of expats in the area, especially in the ICT sector. Major Indian companies such as Tata Consultancy Services, Cognizant, Sun Pharma, and Infosys Technology have already established their European or Benelux headquarters in the Amsterdam Metropolitan Area.