Sensational events

ID&T is a household name in the world of dance music events and is the mastermind behind popular events and festivals, such as Sensation and Mysteryland. The company was founded in Amsterdam in 1992 and is now active in 22 countries all over the world.

Expanding globally

The takeover was announced in a press statement (in Dutch). ID&T’s founder Duncan Stutterheim commented that ID&T will be able to continue growing internationally as a part of SFX. ID&T will remain headquartered in Amsterdam and the creative concepts will be developed from here.

"This is a hugely significant and strategically important acquisition for SFX,” noted Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “With ID&T, SFX has an immediate global footprint in more than 20 markets worldwide. ID&T productions are known for being of the highest quality and for producing maximum entertainment for their fans. Their exceptional team has developed amazing dance music brands with tremendous global reach."

A dance music leader

Amsterdam Dance Event is the gateway to the international electronic music scene. As the world's biggest club festival and Europe's leading electronic music conference, it's a true dance lovers' Mecca. Each October, ADE offers a wide variety of conferences dedicated to specific groups and subjects. The conferences provide a platform for critical dialogue and debate while allowing for the chance to network, exchange expertise and keep on top of all the latest developments in the electronic music field.