A central location and excellent business climate
This renowned company is responsible for global drinks brands such as Jack Daniel’s, Southern Comfort and Finlandia vodka. Brown-Forman chose Amsterdam as the head office for the company’s recently consolidated European team because it is centrally located and with easy access to the rest of Europe and target international markets. Other reasons that the company specifically names in their press statement include the excellent business climate and the well educated and multilingual workforce available here.
Mark McCallum, executive vice president of Brown-Forman, comments: “We believe locating our European leadership team and key functional leaders together in Amsterdam will help this important region sustain its healthy growth rates and contribute more to Brown-Forman’s future prosperity.”
Brown-Forman will also relocate its Finlandia Global Brand Team to Amsterdam to be closer to their largest consumer base and nearer to where this Finnish vodka is produced.
Amsterdam: a home to headquarters
The Amsterdam Area has already been a popular location for international headquarters for a number of years. In 2012, 25 international companies established their headquarters in the region, accounting for 972 new jobs. Besides factors such as the excellent accessibility provided by Amsterdam Airport Schiphol, multinationals find a wide range of internationally-oriented business service providers in the region. The Amsterdam Metropolitan Area hosts a large and diverse pool of professional service providers and hundreds of companies in the fields of finance, media, ICT, advertising, venture capital and shared services.