Sir Albert and Sir Adam

Sir Hotels is a boutique brand rooted in Amsterdam. In 2013, the first Sir hotel opened in de Pijp, a neighbourhood in Amsterdam defined by artists, fashion designers, entrepreneurs and the famous Albert Cuypmarkt. It was this market that gave the hotel its name: Sir Albert. In 2016, the Sir Adam hotel is expected to open in the A’DAM tower. According to a press release announcing the arrival of Sir Adam, the hotel will provide an “integrated lifestyle experience with 110 stylish guest rooms and creative spaces offering breathtaking views over Amsterdam. Guests and locals alike will delight in his restaurant, terrace & destination bar.”

Amsterdam’s new cultural hotspot

The location Sir Adam has chosen is indeed breathtaking. Previously known as Toren Overhoeks, the A’DAM tower is an eye-catching office complex located directly opposite Amsterdam Central Station, across the River IJ. Built in 1969, the building is 80 metres tall and was designed by the architect Arthur Staal. Its large-scale renovation started in the summer of 2014; it will eventually reopen as A’DAM at the end of 2015. The most spectacular plans for the building include the transformation of its upper floors into a rotating observation deck, providing spectacular 360-degree views of the river, docklands and historic city centre.

Where work meets play

A’DAM will also be home to two nightclubs (‘Heaven’ and ‘Hell’), restaurants and office spaces. Creative industry titans such as Massive Music and ID&T are set to establish offices there, and they will be joined by a medley of promising start-ups from the dance and music industry. Detailed plans for A’DAM are available on the project’s dedicated website.