Amsterdam’s flourishing hotel market
According to the research, in Dutch, the average occupancy rate in Amsterdam’s 3-star to 5-star hotels rose by 1.8 percentage points to 79.2% in 2013: a significantly higher percentage than the Dutch average of 60.9%. These findings are consistent with previous research by the department of Research and Statistics (O+S) of the City of Amsterdam.
A year of cultural events and celebrations
The growth can partly be explained by the fact that the year 2013 was packed with milestone celebrations in Amsterdam, such as the re-opening of the renovated Rijksmuseum and all the exciting events surrounding the 400th anniversary of the Canal Ring. Hotels in the city benefited from the large number of visitors attending these events.
In addition, according to the O+S research, almost 40% of all overnight stays in Amsterdam hotels in 2013 were booked by corporate travellers. This is related to the fact that Amsterdam hosted many large international congresses in 2013.
'I amsterdam Approved'
Because the congress sector is closely associated with the hotel sector, the city’s provision of hotel rooms has increased significantly in recent years. Another factor is that in 2013, an agreement was reached with the hotel industry: for each convention in Amsterdam, 16,000 certified hotel rooms bearing the ‘I amsterdam Approved’ hallmark are now readily available.