Ad agencies flourish in Amsterdam
Assisted by a huge pool of creative talent, close proximity to clients and a cosmopolitan atmosphere, many leading advertising companies flourish in Amsterdam. Ogilvy & Mather Amsterdam received the prestigious Grand Prix (in the media category) and a silver Lion for their entry ‘Why Wait Until it’s too Late?’ for funeral insurance company Dela. Wieden+Kennedy Amsterdam took the Grand Prix (in the category Creative Effectiveness) for ‘Heineken’s Legendary Journey: Justifying a Premium the World Over’. Watch this winning advertisement below:
Amsterdam-based Tribal DBB received four Lions at this year’s awards. The agency specialises in digital media and won two Lions in the Cyber category, for example for their KLM Space campaign (which received a bronze Lion award). The other two Lions were in the Design category.
Amsterdam: a daily source of inspiration
These awards are a prime illustration of the flourishing advertising market in the Amsterdam Metropolitan Area. With its blend of historical beauty, upbeat new districts, cultural attractions and top-class modern business facilities, the city is a daily source of inspiration for expats working in the creative industry.
Proximity to clients
Proximity to clients is another big plus for advertising agencies active in the Amsterdam Area. In addition to Dutch (or partially Dutch) companies like Shell, Heineken and Unilever, the Netherlands is also home to the international or European headquarters of companies including Adidas and Nike.
Cannes Lions Festival
Founded in 1954, the Cannes Lions Festival is regarded as one of the most prestigious international annual advertising and communications awards festivals. This year, in excess of 35,500 entries from all over the world were showcased and judged at the festival. Winning companies receive the highly coveted Lion trophy – a global benchmark of creative excellence – for a range of categories including Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation and Mobile.