Dutch DJs set dance floors on fire all over the world, but once a year the crème de la crème return to the Netherlands for the Amsterdam Dance Event (ADE) – a cutting edge festival and conference.
The music business thrives in a relaxed atmosphere
This year’s edition of Amsterdam Dance Event (ADE) takes place from 16 to 20 October 2013 with performances from 1,700 artists and an array of renowned speakers, making it one of the most important dance conferences worldwide.
The electronic dance music industry is valued at approximately $15-20 billion annually and growing. According to recent research by Massive Advisors, digital music revenues grew 9.8% in 2012. For festivals in the music scene, the growth rates are even higher. The 2012 edition of ADE broke all previous records, reflecting both the global success of dance music and the importance of Dutch electronic music, and is expected to see another growth spurt this year.
ID&T co-hosts Amsterdam Music Festival
Amsterdam based ID&T is the mastermind behind popular events and festivals such as Sensation and Mysteryland and is co-hosting the Amsterdam Music Festival and DJ Mag Top 100 Awards Show. According to founder Duncan Stutterheim, ADE is important for the entire industry since a lot of business is done at the festival. He adds: “People love to come to Amsterdam, and the atmosphere is so relaxed that business kind of happens naturally." The company was founded in Amsterdam in 1992 and is active in 22 countries around the globe.
The Netherlands: home to superstar DJs
ADE is like coming home for the Dutch DJs ranked in the influential DJ Mag Top 100. Titans like Armin van Buuren, Ferry Corsten and Tiësto consistently rank high on the list, while Afrojack received the title Breakthrough DJ/Producer 2012, proving that the Dutch will continue to play an important role in the global dance scene.