Amsterdam’s hotel market remains positive
2013 was a year packed with celebrations of incredible milestones in Amsterdam, such as the re-opening of the renovated Rijksmuseum and exciting events surrounding the 400th anniversary of the Canal Ring, and hotels in the city benefited from the large number of visitors attending these events. This year, PwC expects the RevPAR in Amsterdam to rise by 0.6%. The smaller predicted RevPAR increase is due to the fact that many new hotels are expected to open in 2014, which makes the market more competitive. Additionally, there are fewer milestone events than in 2013.
PwC anticipates that the occupancy rates of hotels in Amsterdam will stay roughly the same at a very healthy 75%. No wonder the hotel market in Amsterdam is receiving increased attention from both domestic and international investors.
According to the report, guests are increasingly looking for unique experiences when they stay in a hotel. Another trend is the increased importance of sustainability in the hotel industry. With out-of-the-box concepts such as the Volkshotel, located in the former office building of a daily newspaper; the NDSM Crane Hotel, housed in a former industrial crane; and the ultra-sustainable chain Conscious Hotels, Amsterdam has undertaken the role of trendsetter within the industry.