Creative capital: Amsterdam's and a global audience
When visiting Amsterdam, it’s not hard to understand why this city has such a long-lasting love affair with creative minds. In a press release, Dutch Design icon Marcel Wanders noted: “Amsterdam is such a wonderful, creative city, and I am thrilled to represent my home town as Guest City at this year's Beijing Design Week. The theme 'Design Goes Dutch' addresses the increasing demand in China for innovative and sustainable solutions to the challenges of a globalised world. The city has created a diverse programme which will serve as a platform for the exchange of ideas between Dutch and Chinese designers and businesses, and the development of shared strategies for a sustainable urban future.”
Design goes Dutch event
The City of Amsterdam’s ‘Design Goes Dutch’ programme takes place from 26 September until 3 October 2013 and includes Wanders’ launch of a Stedelijk Museum exhibition at the Capital Museum; Peking Express, a Dutch-Chinese fashion design project, at the Beijing Temple of Confucius & Imperial College Museum; and much more. More information about the programme can be found on the Beijing Design Week’s website.
Where creative ideas come to life
Amsterdam is one of the top five creative cities in the world, alongside giants like London, New York and Los Angeles. Global campaigns developed and realised for renowned brands such as Coca-Cola, Microsoft's Xbox, Heineken's Amstel lager and the Discovery Channel are frequently conducted from the Amsterdam Area. They are being served by leading advertising companies that have set up shop here, such as Wieden+Kennedy, 180, KesselsKramer and Amsterdam Worldwide.
As such, Amsterdam and the surrounding region is proving to be extremely attractive to international brands and all types of creative companies, from TV production companies to gaming studios and leaders in the fashion industry.