Almost all Dutch executives (91%) believe that innovation is a strategic priority for their business. The country specific report on the Netherlands also concluded that business executives from other countries perceived the Netherlands as conducive for innovation. This indicator is the main force behind the Netherlands’ rise on the 2013 barometer.
It is the third year of the survey, which is conducted by an independent research and consultancy firm on behalf of GE. The research is based on interviews with 3,100 senior business executives, conducted by telephone across 25 countries.