Why is it that in the last 15 years 52% of S&P 500 companies have disappeared?
Businesses are moving fast, and what works for you today might be obsolete tomorrow. The companies that are surviving & thriving have an experiment-driven approach.
Should you be doing the same?
Take Google, P&G or Netflix as examples; they run thousands of experiments per year. Running experiments is crucial as they get learnings that help them make product improvements, validate business models faster or improve the overall customer experience.
Can you join if you don’t work in a corporate environment?
Definitely, there are going to be many practical examples that are also applicable to non-corporates.