A growth mindset and rapid experimentation aren’t just a mindset and strategy to improve lead generation for B2C companies. They are also highly important for B2B organisations to understand their customers needs better and to engage with them innately.

Running experiments is crucial for B2B organisations to gain learnings that help to make product improvements, validate business models faster or improve the overall customer experience.

Join them for an exclusive webinar covering the growth mindset, experimentation processes and tools, and some powerful examples of experimentation that helped B2B organisations achieve a high level of performance. They will also explore common blockers and solutions to those blockers, and experiment examples that can kick start some initial ideas.