Several million startups are created each year. Unfortunately, many of these won’t stay on the market for longer than a year.
Building your products isn’t enough. Marketing Channels Are Saturated. You have to attract and convince new users while having to deal with saturated marketing channels.
This is true for all business, but startups face different types of common pitfalls. According to Eris Ries, author of The Lean Startup, a startup is “a human institution designed to create a new product or service under conditions of extreme uncertainty.”
– Launching your startup – Mario Bertorelli
– Growth Hacking for startups – Jean Bonnenfant
– Panel discussion with Mario and Jean