Having the right digital toolbox is essential for growth marketing. But with so many options available, it’s easy to get overwhelmed. During this series, we will cover our favourite tools as we go through each step of the marketing funnel.
Episode 2: Acquisition
Running experiments is crucial for organisations as they rapidly learn what works when making product improvements, validating business models, or improving their overall customer experience.
But what about copywriting? Neither web analytics nor heat maps don’t show you anything about the copy. User testing is not designed for this. So in most cases, marketers have to make decisions based on their gut feelings and opinions.
That is why, their growth marketing trainer, Hasan, will be exploring throughout this webinar the tactics and tools you need to test your copywriting. Conversion copywriting can help you achieve a high level of performance!