Making urban travel easier – and more fun

There aren’t many jobs where your achievements have a direct benefit on your family, friends and the residents of the city you call home. But for Yariv Hauer, ViaVan’s general manager in Amsterdam, his firm’s successes are relayed first-hand to him by the people he loves. 

“Hearing my friends talk about how ViaVan has made it much more fun for them to travel to work or across the city makes me extremely happy and proud,” he explains, “and as an Amsterdam resident, for me to be a part of ViaVan’s journey in the city and around Europe is incredible.”

That journey actually started with Via, an on-demand transit platform founded with the aim of changing public transport from a system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app brings together multiple passengers who are headed in the same direction into a shared vehicle. 

It was launched in New York in 2013 by Israeli founders Daniel Ramot and Oren Shoval, who came up with the technology after being inspired by Israel’s ‘sherut’ taxis – shared taxis that run throughout the country. Via’s technology powers more than 45 services around the globe and has provided over 45 million rides since debuting.


Via and Mercedes-Benz Vans team up

ViaVan is a joint venture in Europe between Via and Daimler’s Mercedes-Benz Vans.  After passengers select their pickup and drop off locations in the ViaVan app, a powerful algorithm assigns a vehicle in real-time based on the most efficient route that also utilises the car for sharing.

According to ViaVan, its system can transport a high volume of passengers using only a fraction of the number of vehicles required by taxi or on-demand car services, reducing traffic and carbon emissions.Since launching in Amsterdam in March 2018, ViaVan has provided more than 400,000 rides in the city, and Hauer, who lives in Amsterdam Oost, isn’t shy about the firm’s ambitions. “We want to build the future public transportation of Europe,” he says.

“We want to solve urban transportation problems. The challenges are varied, but essentially, we’re building a platform which isn’t an alternative to public transportation, but is the future of public transportation. Via’s technology enables us to take a holistic view of the city and start matching the people who want to go in the same direction to the vehicles that are most efficiently fit for that purpose. I think in 10, 20 years, all of our public transport will do this, except for very high-demand routes where it makes sense to have a train or bus in operation.”

ViaVan launched in Amsterdam in 2018

An affordable and sustainable way to travel

Many people will find ViaVan more affordable than other options and Hauer believes its combination of cost-effectiveness and flexibility inspires users to choose it over standard public transport, ‘normal’ taxis and their own cars. Convincing people to try ViaVan hasn’t taken much time, either. “We have seen that across our services, people migrate to them as soon as they launch,” he explains.

Another fundamental part of ViaVan’s core ethos is its aim to be as green as possible. “Sustainability and improvement of urban life is in our DNA,” says Hauer. “We try to take as many vehicles off the road as we can.” ViaVan says by sharing vehicles, its riders in Amsterdam saved more than 500,000 kilometres from being driven in 2018.

“We are three times more efficient at moving passengers than single-use vehicles,” he adds. “We also have a very clear view on the future of public transportation where we see it as being shared, electric and autonomous. We are also investing in integrating electric mobility into our platform; in Berlin 80 percent of our vehicles are already electric, and we’re working to increase that to 100 percent.”

How Amsterdam leads the way in smart mobility

Beyond its ViaVan service in Europe with Daimler, Via also provides its shared ride technology to cities and public transit operators in locations around the world. These dynamic shared mobility services complement existing transportation infrastructure and allow people to make smart choices when travelling around and in and out of cities.

According to Hauer, the adoption of tech-centric travel choices has been the biggest change in smart mobility in the last 10 years, with more people using on-demand schemes and shared services, including car- and scooter-sharing platforms. He says the move to emissions-free transport will be the next significant change in the industry.

Amsterdam is definitely leading the way in that regard,” he adds, citing Schiphol’s fleet of electric buses and the capital’s huge amount of charging stations. Each city comes with its urban and smart mobility challenges, and Amsterdam is a special case. The city’s canals, rivers and cycling culture might seem like big obstacles to overcome for any sort of taxi service, but Hauer says ViaVan’s launch in the capital has been a revelation.

Continuing, he says that, “Amsterdam so far has been a huge success for us. It is one of the more innovative and open cities in Europe, and it also has a big focus on sustainability and reducing congestion. There’s lots of innovation, pilots and ideas here, and I am sure in the future, Amsterdam will be at the forefront of implementing even more innovative smart mobility solutions.”

Amsterdam Airport Schiphol clean buses – sustainable and green

Using tech to revolutionise public transport across Europe

In general, ViaVan is now focusing on revolutionising public transport across the continent by introducing its solutions in different cities and working as a ‘second layer’ of public transport, often in public-private partnerships. 

“For us,” says Hauer, “it’s about finding the right partners and making mobility in a city or area much more efficient. That’s the future. In Amsterdam, there’s a myriad of opportunities for more services like this, and we’re having those conversations with the City of Amsterdam and its neighbouring municipalities.”

Read more about the smart mobility industry in Amsterdam, or read more business news from around the Amsterdam region.