Bringing clean transport to dozens of countries

Make no mistake: reducing emissions is vitally important to the future of the planet. For e-mobility company NewMotion, however, it’s just part of the job. From an office in Amsterdam, it’s trying to help people drive as many miles as possible using clean energy with the goal of creating a better tomorrow.

Founded in 2009 by software entrepreneur Alef Arendsen and banker Risaart van Montfrans, NewMotion provides smart charging solutions for homes and businesses, including an EV charge card that can be used to power up a vehicle at more than 125,000 charging points in 35 countries. 

Over the last few years, the company has been expanding quickly, but it’s long found the Dutch capital an ideal place to be. “The City of Amsterdam has realised that clean air is something that is important to society,” says chief product officer Sander Ouwerkerk, “and they have been a great partner to work with on the introduction of EVs, starting with the vehicle charging infrastructure.” 

Electric vehicles: cheaper and more fun to drive

Amsterdam has an electric vehicle rental scheme called Car2Go and a fleet of electric taxis, but good intentions only go so far when it comes to making sustainable mobility more than a trend. Ultimately, people are concerned about cost, ease-of-use and their driving experience. 

This doesn’t intimidate Ouwerkerk though, and he believes drivers everywhere are being won over. “Once people start driving EVs, their repurchase intent of another EV is 95%. It’s such a superb experience driving a car like the electric Tesla that people choose it for the sheer joy,” he says. 

“Battery prices are coming down fast and then you get to the tipping point where it’s more fun to drive and it’s cheaper. So why would your next car have a combustion engine?” A little later, silently cruising around the inner canals of Amsterdam in a bright blue electric Tesla, it becomes clear that he has a point. The car makes less noise than the passing bicycles, and it’s a little like cruising around in a comic book vision of the future.

Dreaming of a world without petrol

“My son said the other day, ‘Daddy, what’s that sound the camera on your phone makes when you take a picture?’ He’s never seen a normal camera. Our dream is that our kids don’t even know what it is to drive with petrol,” says Ouwerkerk. 

In Amsterdam, that dream is coming true. The number of new EV registrations in the Netherlands is rapidly rising, and so is the amount of charging points. Hopefully, NewMotion can keep pushing this trend further, here and abroad, and help make gas-guzzling cars a curious relic of the past.

Read the latest business news from around Amsterdam.