From India to Amsterdam

Zensar has come from the Indian city of Pune to the heart of Amsterdam, which is just across the water from its European headquarters in London. Associate vice president Anurag Nautiyal feels at home in the Dutch capital and thinks it’s an ideal place for a growing company. 

When asked whether it wouldn’t be more practical for Zensar to set up shop in the Zuidas business district, home to most of the Indian companies in the city, Nautiyal says that, “Right now, it’s more convenient for us to have our office here. The connections are also better. I just jump on my bike, cycle to Central Station and catch a train to Amsterdam Airport Schiphol. We’ll only need to move out of the city centre once the company has expanded.”

A quick and simple process for internationals

Zensar also considered establishing its Dutch office in Rott2019erdam, “But Amsterdam is more of a hub; a considerable number of international companies have their headquarters here. It’s also a fun place to be, with a diverse cultural mix.”

Nautiyal also has words of praise for the assistance offered by amsterdam inbusiness. “Highly skilled migrants are quickly offered professional support. Bringing your family here is a relatively quick and simple process and your spouse also receives a work permit as part of a single procedure.”

A work culture that’s easy to adapt to

Nautiyal has come to realise that the Dutch corporate climate isn’t too dissimilar to that of India, either. “Dutch corporate culture is very informal with little emphasis on hierarchy. That’s less so in India, but we’re by no means as formal as countries like China and Korea.”

“In India, we’re traditionally receptive to new initiatives. We’re used to diversity and recognise the same mentality in Dutch people; they are naturally open minded. That’s important to us, because outsourcing requires the ability to think flexibly. You need to appreciate that in a global economy, the chances are that each company activity can be conducted most efficiently in a different place.”

Seeing the value in a diverse team

He also believes Amsterdam provides access to the kind of talented people his company needs to succeed in a globalised world. “People often think that outsourcing comes at the expense of jobs, as work disappears over international borders, but such thoughts ignore the fact that it’s not only Indians working at the offices in India,” he says.

“We want to build up a mixed team that includes Dutch people. Another thing to consider is that expats are often highly qualified and have an income to match. This results in an impressive spin-off when it comes to services.”

And there’s also something else Nautiyal believes. “Highly skilled migrants help Dutch companies to become more competitive and dynamic in a global economy. As such, they also indirectly contribute to creating employment.”

Read more business news from around Amsterdam.