Amsterdam companies choose Verizon, and Verizon chooses Amsterdam
Though Verizon Communications is an American company, it’s made a truly global impression. In fact, most international companies with an office in the Amsterdam Area use a Verizon ICT solution for their internal and external communications. Fedor Hoevenaars, country leader at Verizon Nederland, believes being in Amsterdam plays an important role in the company’s success and ability to add new people to its team.
"Amsterdam’s appeal, particularly to young and internationally-oriented people, was one of the determinants in opting to locate this facility in the capital city,” Hoevenaars says. “Our clients expect us to pursue them across the globe so that they can call on us immediately should anything go wrong or help them adapt and implement new ICT developments.”
Continuing, he adds that, “They also prefer to communicate in their native language. This means that you need to have in-house staff representing all European nationalities and languages. I’m sure that if we had located this function elsewhere, it would have been more difficult to attract people from such diverse backgrounds. Living and working in Amsterdam has literally proven to be an additional argument in their choosing to work for Verizon."
Providing sound and proven solutions
Verizon Communications ranks among the world’s top three largest communications companies, but it’s not resting on its laurels. Instead, it’s always focused on remaining competitive and pioneering. "We want to be innovative…and aim to provide sound, proven solutions ahead of our competitors," says Hoevenaars.
Hoevenaars also believes that the Netherlands offers an excellent opportunity to do just that. "The [country] has the infrastructure and scale to enable businesses to maximise the benefit of the technology and solutions currently available. The density of broadband is high; the world’s busiest internet hub is located here. Moreover, the average user of telecom and digital services in the Netherlands is very receptive to new developments and innovations."
The cloud revolution
In the years ahead, Hoevenaars thinks these advantages will also propel the Netherlands to the forefront of a development set to revolutionise the ICT landscape: the emergence of cloud computing. "Basically, cloud computing means that users will no longer need to manage ICT applications and infrastructure in-house, but will apply solutions that can be accessed in a secure environment via the internet," he says.
"It will enable them to benefit from innovations at a much earlier stage and at lower costs. Though this development means you will need to offer further added value. But being Verizon, we hold a very favourable view of the outcome. The Netherlands is currently one of the four regions worldwide where Verizon has [access to] a data centre that satisfies the most stringent cloud requirements. This is bound to generate new business for us."
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