First published in AMS business magazine. Author: Russell Shorto

The world leader in navigation products, TomTom is headquartered in central Amsterdam for the precise reason of attracting the brightest engineers from all over the world. The company is home to over 30 nationalities and employs an additional 4,400 people across 40 countries worldwide. The company demonstrates its positive global citizenship by encouraging employees worldwide to volunteer with local charitable organisations.

The headquarters of, market-leading online accommodation booking site, is based in the centre of Amsterdam and is home to 1,200 employees from over 70 countries. ‘In theory, as an online hotel-reservation company, we are not bound to one location,’ says CEO Darren Huston. ‘But it’s crucial for our type of business to attract talented people from all over the world. As such, Amsterdam is a great asset for us. Especially for young people, the work-life balance of this city is a unique experience.’

The Royal Concertgebouw Orchestra in Amsterdam has approximately 25 different nationalities amongst its performers – unsurprising considering the audition process. Positions are advertised worldwide and success relies solely on demonstrated ability. Since the orchestra’s conductors also come from many different countries, the stage language used by the orchestra is English. ‘We play music from all around the world every day, so we deal with diversity through our music,’ says head of PR, Anne Christin Erbe.