Model citizen in Amsterdam
Given their locations and sleek good looks, the rates at CitizenM’s Amsterdam hotels are a pleasant surprise. One just 200 metres from the main entrance of Amsterdam Airport Schiphol, and the other handily located for Amsterdam RAI and the Zuidas business district, the hotels are well-located and stylish. Their compact, comfortable rooms have everything. So how did CitizenM manage to make it so affordable? “We looked at every process to see where we could streamline,” says Michael Levie of the new hotel chain. “Building costs and personnel costs are the biggest outlay for hotels. So we have no reception or restaurant staff. And the construction is modular. Our hotel rooms are designed as fully fitted units that can be stacked one on top of the other. This way, we’ve managed to reduce the construction time to ten months, saving on costs.”
For the Amsterdam Metropolitan Area, CitizenM’s high-quality, low-cost hotels are a valuable addition. With an occupancy rate of 81%, Amsterdam needs more hotels to cope with growing numbers of visitors.
So far, over 105 potential hotel locations have been identified, and another 50 will soon be added. Meanwhile, recently opened hotels include the Amrâth Hotel, in the former Scheepvaarthuis. The hotel won design prizes for its tasteful adaptation of a 400-year-old building. Another new arrival, the Blue Tower Hotel, is located in the middle of a residential area.
As for CitizenM, the chain is busy expanding globally. Meanwhile, the new chain is proud of its Amsterdam origins. Its concept, design and branding were all developed here. “This is an inspiring place in every way,” says Michael Levie.
Read full testimonial here.