'Creativity needs the freedom and casualness of a city like Amsterdam.'
With showrooms opening in key cities across the globe, design company Moooi is spreading its distinctly Dutch aesthetic far and wide – and as founders Marcel Wanders and Casper Vissers attest, it could only have happened from Amsterdam. ‘Amsterdam attracts people. It’s a very international place. It’s such a welcoming city for so many different cultures’ (Marcel Wanders).
‘Everything has been done in this world, so rather than try and do completely new things, we work on the evolution of things.’ (Casper Vissers) ‘We want to make things that look as if you already know them... There’s nothing that grows old so fast as the new.’ (Marcel Wanders).
Moooi, in short
Furniture and lighting maker Moooi has been producing bright and witty products since 2001. Founded by renowned Dutch designer Marcel Wanders and business partner Casper Vissers, it brings together some of the most innovative design studios currently working in The Netherlands. The bulk of its products are seating, storage, lighting and accessories. The name is a play on the Dutch word mooi, which means ‘beautiful’, the extra ‘o’ standing for the extra quirky beauty the firm offers. Moooi describes its style as, ‘exclusive, daring, playful, exquisite and based on the belief that design is a question of love,’ and the lightness, or wit in the work very soon becomes clear.
Better-known designs include the ‘Smoke Chair’ by Maarten Baas (with wood finished by blowtorch), ‘VIP chair’ by Wanders (designed for World Expo 2000 in Hanover) and the ‘Horse Lamp’ by Front (a lamp in the shape and dimensions of a real horse). Jurgen Bey, Kiki van Eijk, Studio Job and almost 30 others also contribute. Moooi sells its products through a network of more than 50 dealers around the world: mostly high-end furniture stores and with a particular strength in Europe, the USA and Southeast Asia. The firm has also opened a second showroom, in west London, to complement its flagship space in Jordaan, Amsterdam.
Moooi is a regular exhibitor at bigger design and furniture fairs, taking its Unexpected Welcome exhibition to Milan, London, New York, Stockholm and Cologne in 2013. Separate to his work with Moooi, Wanders has Marcel Wanders Studio, through which he produces commissions for large brands, designs interiors and does art direction.
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