Amsterdam agritech scaleup 30MHz lands €6.5m funding to expand its data platform

30MHz to expand after funding success

Amsterdam agritech scaleup 30MHz has secured €6.5m following a second funding round for its data platform for the agricultural sector. Founded in 2014, the firm provides a platform that analyses data from in-field and greenhouse monitoring devices to help farmers remotely track and manage their crops. The company’s mission is enabling horticulture to achieve global climate and sustainability goals.

The information gathered by the devices aims to help farmers increase yield at both crop and product level, reduce their losses, optimise irrigation, improve storage, prevent the risk of disease, and reduce their energy consumption. The round was led by Rubio Impact Ventures, which was impressed by how the plug-and-play platform makes complex data and knowledge accessible regardless of a grower’s existing systems or level of digitalisation.

Currently, 30MHz employs 35 people and serves more than 330 customers in 30 countries.

A growing sector in Amsterdam

Innovations in technology, including AI and machine learning, are increasingly being adapted across the food sector. Amsterdam is home to companies such as AgriPlace, which helps farmers by digitalising the compliance processes needed to move their goods, GROWx, the first commercial vertical farm in The Netherlands using AI and robotics to produce food in a circular way, and Connecterra, which provides a cattle health tracking platform for dairy farmers.

The region is also home to food giants Nestle and Cargill as well as food innovators such as Meatless Farms. Utilising excellent connectivity to the rest of Europe and beyond, the Netherlands is the second largest exporter of agricultural products in the world, second only to the US.