In the last years, video became an integrated part of the marketing strategy. With such a big diversity of marketing videos (company presentation, testimonials, knowledge sharing, instructional/educational content) it is even more important to understand how they connect into the different stages of the customer journey.
This is why in August they focus on Video Marketing. As always, they will kick off the topic during the online networking with a SPIN, where, between the networking sessions, Béla Balló from BFF Visuals, will share with you his golden tips about video creation and how to use it as a marketing tool.
What to expect
If you are new to their online networking event, here is what you can expect:
One hour of networking.
No speaker, no online course, just networking to help you meet new potential business partners, clients, and all-around exciting people.
Tips during the room switch about the month's theme from an expert in the industry.
The spin: You can ask us to invite a person you cannot reach via the usual channels. Our team will reach out to the person and do our best to convince them to join the event.
Rules of engagement
You will all meet in Zoom and have a series of 10-minute networking sessions using the breakout rooms. This will mean we all talk to at least 10 new people.
They challenge you to focus on the message your want to pass to your interlocutor.
Have your camera and mic on. They want to see and hear you.
List your name and locations. It is a great start to the conversation.
Be open to meet new people.
Tips on how to use Online Networking with a SPIN to your advantage
Gain visibility: meet new people every single time
Bring value to your clients and network: invite your clients, prospects and network to join the events. They will meet new people that could be their next client or business partner and be part of a business community. They will see you as an authority when it comes to connections.
Build relationships: join the SPIN Ideas Community and allow other to know you by sharing your projects and any interesting facts about you and your company
Learn something new: every edition has a theme and an expert sharing tips on the topic. Don't worry, there are 2 minutes tips shared while we are busy with the tech part, so they are not taking away from the networking time.