Does your business want to find a healthy balance between purpose and profit, and contribute to a more inclusive and sustainable economy? Are you looking for a framework to improve and measure your impact on people and the planet?

Building Better Business (BBB), a collaboration of Amsterdam Impact, B Lab Benelux, and Economy for the Common Good (ECG), is a unique opportunity to find inspiration, guidance, and support to transition from a mainly profit-based company to a pioneer of creating change through business.


Event schedule


09:30 - 09:35 | Welcome: Creating a value-based economy | Ellen Oetelmans (Amsterdam Impact)


09:35 - 09:50 | Keynote by Alice Steenland, Chief Sustainability Officer of Dassault Systèmes


09:50 - 10:20 | Breakout rooms: Meet impact-minded organisations


10:20 - 11:00 | Introductions to the B Corp and ECG programme tracks | Christian Felber (ECG) and Maria Correa (B Lab Europe)


11:10 - 11:50 | Best practices with Morten Lund Petersen (Auping) and more (TBC)


11:50 - 12:00 | Next steps: Join the Building Better Business programme


Who is this for?


The BBB programme and its introduction event are geared towards companies based in the Amsterdam Metropolitan Area that want to make the transition to a sustainable and inclusive business model.



BBB programme partners


Amsterdam Impact is an initiative and four-year programme by the City of Amsterdam to support and strengthen the ecosystem for all impact enterprises – from social enterprises to socially responsible businesses – that create both financial and social value.


B Lab Benelux is part of the European B Corp movement. Today, 130+ Benelux B Corps represent a community of leaders, driving a global movement of people using business as a force for good.


Economy for the Common Good is an economic model and global movement, which makes the Common Good – a good life for everyone on a healthy planet – its primary goal and purpose.