Award-winning make-up label Ellis Faas, best known for its ‘universally flattering’ signature lipstick ‘Ellis Red’, based on the colour of blood (pictured, €27, ellisfaas.com) is certainly the Netherlands’ most glamorous beauty brand.

Meanwhile, Rituals Cosmetics (rituals.com) is one of its most successful, with a comprehensive range of bath and body products, skincare and makeup,
all based on the idea of transforming life’s little routines into relaxing rituals.

The power of SMPL lies in simplicity, like the best-selling 100% natural ‘Refreshing Dry Shampoo’ (€17, smplskin.com), which freshens up tired hair while adding volume.

With only two ingredients (avocado oil and ‘patented antioxidant Oxofulleram’) Combray’s ‘Rejuvenating Facial Oil’ (from €22.50, combray-skincare.com) is said to be a scientific breakthrough for its ability to mimic and supplement the skin’s own defence mechanisms.

Cottoncake’s recently launched fragrance collection ‘inspired by personal travels, memories and moments’ includes the woody ‘Nomade Noir’ and sensual ‘Soft Sencha’ (from €25, cottoncake.nl).