How does ‘your personal guide’ work?


Your personal guide gives you recommendations to create your own customized Amsterdam area experience to match your personal travel needs, wants and interests. When you start using your personal guide, you select the categories of interest, date and with who you are travelling. You do not have to register yourself. This means the tool will not process your personal data. The tool will collect information on your behavior via cookies. The tool will connect your interactions to an anonymous profile. To give you relevant recommendations it will connect your interactions with other anonymous profiles. The characteristics of the locations/attractions and events, your behavior and behavior of other users will be combined to present the most relevant recommendations for you. This is called a recommendation algorithm.

Storage Period

We do not store your anonymous profile for longer than necessary or for longer than prescribed by the Archives Act. This means that we delete the anonymous data collected for your personal guide after six months.

Responsible Body

The amsterdam&partners Foundation is the responsible body in the sense of the General Data Protection Regulation (GDPR). We have a Data Protection Officer (DPO), who can be contacted by email at