I amsterdam - Travel Industry

Common Objective
The Amsterdam Tourism & Convention Board (ATCB) is the number-one organisation in the field of tourism and conventions in and around Amsterdam. By means of promotion, information, surveys and custom-made services, the ATCB generates return for visitors, trade and industry and the government. The ATCB works closely with trade and industry and the municipalities to achieve their common objective: increasing the amount of visitors in order to provide a strong basis for employment and prosperity in and around Amsterdam.

Beating Heart of Tourism Industry
Amsterdam is the beating heart of an industry generating more than €4.5 billion annually. Tourism and the MICE (Meetings, Incentives, Conventions and Exhibitions) market are among the fastest growing industries, generating €4.5 billion in gross tourism expenditure for Amsterdam alone. That amount includes both tourist and business traveller spending. Some 72% of that amount (€3.3 billion) relates to tourism expenditure and involves 41,600 jobs. Those jobs can be found in the culture, transport, retail, attractions and amusement sectors in and around Amsterdam.

Travel Trade
Amsterdam as a tourist product must be easily available on Amsterdam’s principal markets and on several opportunity markets, such as China. The travel trade must adequately include the product in its supply in order to guarantee easy availability.  The ‘travel trade’ includes tour operators (direct sellers and wholesalers), incentive and special interest organisers, travel agencies that also develop trips, whether or not on request, in addition to operating as resellers, travel organising coach companies, incoming operators and carriers located abroad, etc. The travel trade also organises group trips. Together with the NBTC, the ATCB offers a wide range of products and services in order to reach this sector.

(Updated 02/07)