Fungi idea wins PICNIC Green Challenge 2008
On 25 September Lodewijk Asscher, Amsterdam’s Deputy Mayor, presented the € 500,000 prize to Eben Bayer. With revolutionary building material the 23 year old American won the international creative competition of the Dutch Postcode Lottery and cross-media event PICNIC. His invention is about isolation material that consists of biological waste material treated with special fungus. The prize money will enable him to bring it onto the market by 2010. ”With his isolation material Greensulate Bayer shows the power of combining creativity, sustainability and entrepreneurship in the fight against climate change. This is what the PICNIC Green Challenge is all about,” Asscher said.
In total, 235 people entered the contest, sending in ideas for products and services that would reduce greenhouse gas emissions. The jury praised the high quality of this year’s pool of entries. The jury praises Bayers idea because it decreases CO2 emission on a world scale en can cause a revolution in the building industry.
About the PICNIC Green Challenge 2008
The PICNIC Green Challenge 2008 called on creative, innovative people around the world to come up with concrete solutions to fight climate change. Anyone with a good idea for a product or service that would reduce greenhouse gas emissions in a consumer-friendly way and contribute to a sustainable lifestyle was welcome to take part.
About PICNIC’08
PICNIC is Europe’s leading annual event highlighting creativity and innovation, with a focus on media, entertainment and technology. PICNIC’08 takes place from 24 to 26 September 2008 at the Westergasfabriek, a converted gasworks in Amsterdam. PICNIC’08 is a top-level professional conference (the PICNIC Conference), an extensive programme of focused seminars and workshops (the PICNIC Specials and Labs), and the PICNIC Green Challenge, an international competition to invent a green product or service, which is fuelled by the Dutch Postcode Lottery. PICNIC’08 is supported by the Dutch Ministry of Economic Affairs, the City of Amsterdam and numerous businesses. For more information, see www.picnicnetwork.org.
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