This year, The Amsterdam Diamond Group and Amsterdam Tourism & Convention Board (ATCB) will continue to structurally work together in the promotional and marketing activities of the Amsterdam Metropolitan Area.

Continuing to work together

On March 1st 2010, both parties signed the continuation of the Platinum Partnership at diamond polishers Gassan Diamonds. With this partnership, The Amsterdam Diamond Group will make a substantial contribution to the promotional and marketing activities undertaken by ATCB for the Amsterdam Metropolitan Area in 2010.

Stefan Diender, general manager of ATCB: "In 2010, the contribution of businesses and corporations to the promotion and marketing of the Amsterdam Metropolitan Area is more important than ever before. The contribution of partners such as The Amsterdam Diamond Group allows ATCB to undertake a large number of promotional and marketing activities. This benefits the entire tourist and corporate industry, not just the diamond sector."

Benno Leeser, CEO of The Amsterdam Diamond Group: "Keeping Amsterdam on the mind of tourists is of crucial importance. The Amsterdam Diamond Group acknowledges this and has therefore been an active supporter of ATCB for years. We should all pursue the same goal and ensure that everyone is immersed in the economic branch of tourism."

For several years, ATCB and The Amsterdam Diamond Group have been working together in promoting and marketing the Amsterdam Metropolitan Area. Parts of the Platinum Partnership include involvement in the I amsterdam Card, promotional and marketing campaigns, the Amsterdam portal, and the I amsterdam MICExperience. Via these ATCB-services The Amsterdam Diamond Group reaches the tourist and corporate visitor, tour operators, (inter)national press, meeting planners, coordinators of conventions and visitors of conventions.

Amsterdam Tourism & Convention Board, 11 March 2010

Corporate profiles

Amsterdam Tourism & Convention Board
ATCB has as it objective to promote both tourist and corporate visits to the Amsterdam Metropolitan Area. In this field, ATCB is the central organization for Amsterdam and its surroundings, committed to the interests in this sector. As a centre for knowledge and information for tourist and corporate visits, ATCB has pivotal role in the development hereof. In addition, the core activities include the creation and execution of marketing and promotional activities, the stimulation of innovation and product development and the safeguarding of the quality of the tourist product. In collaboration with corporations, cultural institutions and the government, ATCB actively works at increasing the expenditures of visitors in the Amsterdam area and its surroundings.

Amsterdam Diamond Group
The Amsterdam Diamond Group is a collaboration of the most important diamond merchants in Amsterdam. Amsterdam Diamond Center is located right in the heart of Amsterdam, directly opposite the Royal Palace on the Dam Square and it is the largest jeweller in the Netherlands. The place to be for the individual visitor. ADC offers a comprehensive and exclusive collection of loose polished diamonds, jewellery and a variety of 34 top brands in watches such as Rolex, Chopard, Cartier, Jaeger Le Coultre, and IWC.

Gassan Diamonds, traditionally a family business, is located in a beautifully restored building, previously a steam driven diamond polishing factory, also situated in the old centre of Amsterdam. Visitors can witness the ancient craft of diamond cutting, as multilingual staff will give extensive information on the history and fabrication process of diamonds. In the showrooms collections of loose diamonds and jewels can be admired. In the in-house studio goldsmiths design jewels and set diamonds while you wait.

More information

For more press information and visual material:

Amsterdam Tourism & Convention Board, 
Press office Tel. +31(0)20 551 25 34/35, 
Email: pressoffice [at]

For Information for the public
Tel: +31 (0)20 551 2525
Visual material is to be found at