In 2010, European city trips once again gained in popularity. According to the European Cities Monitor Benchmarking Report, the number of hotel reservations in large European cities increased by 6.5% compared to that of 2009. The report concluded that tourism in Europe has recovered after the recession in 2008 and 2009. Remarkably, Amsterdam has recovered more quickly than other tourist destinations as bookings increased by 13.6%!

With tourists staying for 9.7 million nights in Amsterdam in 2010, the city now belongs in the top-10 of most popular European destinations. London, Paris, Berlin, Rome and Madrid mark the top-5, but even though their total amount of bookings is larger than in Amsterdam, their growth rate is lower. Especially guests from the United States, Germany, the United Kingdom and Italy have given a boost to European tourism.

The World Tourism Organisation recently announced that an surprisingly high growth rate was registered in the first half of 2011. The 6% increase in the number of hotel reservations is remarkably higher than the 2-4% that was predicted. Tourists seem particularly interested in Eastern Europe and Northern Europe, where growth rates of 9% and 6% respectively were measured . Cities like Helsinki, Tallinn, Copenhagen and Ljubljana are becoming increasingly popular. But even the Southern European countries are doing well, showing a 7% increase in hotel bookings despite of their current economic uncertainty. 

Only Western Europe shows a limited growth rate of only 3%, but Amsterdam is clearly an exception!

Last updated 4 October, 2011