I amsterdam - Amsterdam Partners

History
Amsterdam Partners was set up on 4 March 2004 as a co-operative platform for government, industry, the Area and organisations with marketing and promotional objectives. Amsterdam has always scored well on the ranking lists of cities that appear based on various criteria. But with the competitive position of Amsterdam recently having witnessed a slight decline, high priority had to be given in strengthening city marketing in order to maintain Amsterdam’s prominent position in the world. Positioning Amsterdam in the international context thus acted as the starting point for the new approach to the city marketing of Amsterdam.

Mission Statement
Amsterdam Partners aims to promote and improve the image of Amsterdam and the surrounding region among relevant target groups in the Netherlands and abroad. One single concept guides the city's national and international positioning when strengthening and promoting Amsterdam's profile: Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit.

I amsterdam
A city brand is necessary in order to promote Amsterdam. Therefore ‘I amsterdam’ was created as the new motto for the city and officially launched in September 2004.

Management
Amsterdam Partners has a Supervisory Board, a Management Board, an Advisory Board and group of Covenant Partners. The Supervisory Board is chaired by the Mayor of Amsterdam, Job Cohen, and includes representatives of various business sectors in Amsterdam. The members of the Management Board are Willem Stevens, Chairman (Senior Counsel at Baker & McKenzie); Frits Huffnagel, Vice-Chairman (Alderman for Economic Affairs), Annemarie Jorritsma, Secretary (Mayor of Almere), Boudewijn Beerkens, Treasurer (CFO Wolters Kluwer) and Hans Zwarts (President of the Amsterdam Chamber of Commerce).

The Management Board is supported by a bureau with a city marketing manager, a festivals and events manager, a network manager and a team of project coordinators.

Tasks and Responsibilities

• Branding and positioning
• Events and festivals
• Business climate
• Portal Amsterdam www.iamsterdam.com
• Hospitality
• International press policy
• ‘I amsterdam’ merchandising
• Research and monitoring
• Trade mission

Our Partners
Amsterdam Partners is supported by various public and private institutions. Click here for a full list of members.

More Information
For further information about Amsterdam Partners, please go to www.amsterdampartners.nl or contact Amsterdam Partners directly at:

Address: Concertgebouwplein 3
1071 LL  Amsterdam
Tel: +31 (0)20.5305090
Fax: +31 (0)20.5305099
Email: info@amsterdampartners.nl