S.Y.U. stands for Strong Young Urban and is a grooming salon for men. Not only can a man have a haircut and shave here but also facials and hair dying are among the possibilities. Whether it’s for in the home or hotel room, S.Y.U. sells skin care products for men such as Zirrh, Redken, Proraso, American Crew and Sens. They also cover the underwear and socks: the ones here are from Boss, Polo Ralph Lauren, Tommy Hilfiger and Armani.