For visitors and Amsterdammers

The I amsterdam Store is a one-stop shop for both visitors and residents, offering the best Amsterdam products, souvenirs, books and tickets for museums and events. But it’s more than just a shop: the I amsterdam Store is also an information point where visitors can come to find out what’s happening in Amsterdam, either through personal advice or at the reading table that has iPads with access to the I amsterdam portal and other sites. Go to the I amsterdam Store homepage to find out more!


The shop is organised by several themes: ‘Best of Amsterdam’ has local goods, books about Amsterdam and gifts and ‘Made in Amsterdam’ means local food such as the much-loved Tony’s Chocolonely chocolate. Look out for ‘Blockbusters’ if you’re looking for information on or tickets to big events, such as the newest exhibition in the Stedelijk. ‘Dutch Flowers’ is all about the big two – the Van Gogh Museum and the Rijksmuseum. And finally, ‘I amsterdam’ offers merchandise boasting the popular I amsterdam logo.

Find out more by visiting the I amsterdam Store homepage.