Esher Meijer graduated from ArtEZ academy in Arnhem and started her own label in Amsterdam. Nieuw Jurk is based on a fictional city where the models belong to the so-called Nieuw Jurk gang.
What happens next is fashion inspired by hip-hop, rave, gothic and grunge. Striking, colourful, lots of humour and with just the right touch of eccentricity. Good to know: the collection can be worn in several different ways, and it’s always unisex.