Ajax Experience

History and heroes

Ajax fans now have yet another opportunity to enjoy their favourite football team. Using fun and interactive displays, the Ajax Experience immerses you the world of Amsterdam football, right in the centre of the city. You’ll discover the philosophy, rich history and the team highlights of this legendary football club. In addition to their trophies,  you’ll see pictures of the best goals that  contributed to the club’s fame. Visitors will also learn more straight from the mouths of Ajax heroes like Johan Cruijff, Marco van Basten and Wesley Sneijder.

From children to champions

Once you visit Ajax Experience, you’ll see immediately what makes Ajax so unique. Part of this is the intense training players undergo to help transform them from simply talented players to top footballers and international heroes. Your journey through the Ajax Experience starts with the youth training program and ends with the world of the football elite. During your visit, you’ll see the entire process of creating a football star first-hand.

A complete experience

This exciting journey ends with the unique and defining elements at the heart of Ajax. All the successes, big names, history, jerseys, goals, training program, tactics, style, fans and logos get their place in the spotlight! An unparalleled inside scoop on the technique, insight, personality and speed of Ajax is waiting to be discovered. Experience these secret  “T.I.P.S.” for yourself and see how Ajax has consistently created world-famous football heroes for more than 100 years.

Ajax at home

Of course, you’ll also find an official Ajax fan shop at the Ajax Experience.  Here you can buy all the latest Ajax gear, including the new team uniform.  Since the 2011/2012 season, the uniforms proudly display three stars representing the 30 times Ajax has earned the Netherlands' championship title.

So, put on your football shoes and become a football hero at the Ajax Experience!

The Ajax Experience movie