Amsterdam and fashion are a match made in fashionista heaven. The city has long had a reputation for being liberal and tolerant – qualities that make for a society in which creativity and innovation can blossom. And it so happens that creativity and innovation are the two main prerequisites for a flourishing fashion industry.
International Fashion Week
The Amsterdam International Fashion Week (AIFW) is organised twice a year (January and July) and is the ideal medium for talented young fashion designers to show what they’re worth. The event is based on an approach typical of Amsterdam: it deliberately differs from the traditional paths followed in leading fashion cities.
The catwalks, for example, are scattered all over the city centre. And a lot of attention is put into to additional activities, such as lectures, exhibitions and parties.
Redlight Fashion
Since January 2008, De Wallen – Amsterdam’s famous Red Light District – has been a kind of open-air shop window. Several former prostitute’s rooms in the area have been transformed into exhibition spaces for talented clothing, shoes and streetwear designers.
Redlight Fashion Amsterdam is the name of the project behind this initiative. The aim is to give the many talented fashion designers in the city a platform to present their creations to the public. And this is done in a most original way, among the ladies of pleasure. Only it may be a bit tricky to explain to your wife where you bought her that great dress.

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